Whether you're selling a single digital product or a range of physical goods, a product landing page serves as the gateway between your potential customers and conversions. But what makes a great product landing page? From the layout and CTA buttons to customer reviews and social proof, every element plays a crucial role. In this guide, we'll explore the best product landing pages of 2023, along with actionable tips to help you design your own.
What is a Product Landing Page?
A product landing page is a dedicated web page designed to drive your target audience to take a specific action, such as purchasing a product or signing up for a free trial. Unlike general product pages on a website, a landing page focuses solely on one call to action (CTA).
Single Product vs. Multi-Product Landing Pages
Single Product Landing Page: This focuses on one product or service. Single product landing page examples often feature detailed descriptions, rich media, and multiple CTAs throughout the page.
Multi-Product Landing Page: This is ideal for showcasing multiple products or services. The challenge here is to design the landing page in a way that doesn’t overwhelm the visitor but still provides options.
Elements of a Great Product Landing Page
Headline
Your headline should immediately convey the value of your product. Great landing pages often have compelling, benefit-driven headlines.
Color Scheme
The color scheme should align with your brand and help to draw attention to key elements, like the CTA button.
Customer Review
Incorporating customer reviews or testimonials builds trust and provides social proof, influencing potential customers in their purchasing decision.
CTA Button
A well-designed call to action (CTA) button is crucial. It should stand out but not be jarring, making it clear what the user will gain by clicking it.
Email Address Capture
Have a section where visitors can enter their email address for newsletters or updates. This is a great way for lead generation.
Social Proof
Badges, reviews, and testimonials provide social proof that can help sway potential customers.
Bottom of the Page
A good landing page doesn't forget the bottom of the page. Consider adding secondary CTAs, FAQs, or additional customer reviews here.
Best Practices and Examples
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Best Landing Pages 2023: Look for trends in design and functionality. What elements are common among the top performers?
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Digital Product Landing Page: For digital goods like ebooks or software, focus on instant gratification ("Download now", "Get instant access").
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Product Landing Page Template: If you're short on time or design skills, a template can be a good starting point. However, make sure you customize it to fit your specific product and audience.
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Product Launch Landing Page: If you’re launching a new product, create anticipation and excitement. Provide an option for visitors to be notified when the product is available.
Product Landing Page Ideas
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Incorporate Video: Use video to demonstrate how the product works or to showcase satisfied customers.
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Interactive Features: Consider adding elements like sliders or configurators that allow users to engage with the product in some way.
Conclusion
Designing a great product landing page is both an art and a science. While there is no one-size-fits-all template, focusing on the customer's journey, employing social proof, and crafting a compelling CTA can significantly improve your conversion rates.
