Tinted moisture balm meets traditional foundation - WTF
Have A Good Skin Day, Everyday
You're only 7 questions away from finding
your new favorite foundation
5,124 Reviews
FIND YOUR ‘WHAT THE FOUNDATION’ SHADE
“AQ lightweight wonder that delivers gorgeous skin in
seconds.”
It’s like your skin, but better
A note from Bobbi
“Makeup shouldn’t be used to cover up. It should make you feel comfortable in your skin and enhance who you are.”
Contains Zero
x Petrolatum
x Parabens
x Sulfates
x Phthalates
x BPA
x Gulten
x Formaldehyde
x Triclosan
Thoughtfully designed,
high-grade formulations
For all skin types and tones
Hides redness, dark spots & discoloration
Lightweight- not cakey, flaky or dry
Jojoba Oil and Sodium Hyaluronate for hydration
Use WTF for the
no-makeup makeup look
"Does NOT CREASE AT ALL!”
“With the amount you need for each use, this jar may last until I’m 60.”
“I put this on at 1, and my skin was still tacky at 7.”
“Literally melts into your face.”
Meet The 65-Year-Old
TikTok Sensation
All of my endeavors start from my attempt to bridge the gap between What Is and What Could Be.
Jones Road was born from a search for something that didn't yet exist. Because it didn't exist, I had to create it. My mission was to create easy, cool, multi-purpose products that could be used to nail any look- for all ages, skin types, and skin tones.
I'm excited and honored to share the results with you.
Join 5,000+ others who love What The Foundation
The Last Foundation
You’ll Ever Buy
