Data Officer Services

The Data Officer Services include:

Assist in Optimizing Paid Marketing Efficiency Across Different Platforms

• Work with MudMixer’s paid media agency to set clear data-driven marketing goals aligned with the business objectives
• Develop a testing roadmap that allows for the reallocation of funds based on campaign performance and emerging opportunities
• Monthly meetings with the Ads Buyer Agency to coordinate the implementation of the testing roadmap 

Identify Market Expansion Opportunities in the US/CAN

• Conduct monthly user research interviews to identify key audiences and personas for targeting, emerging trends, customer needs, and competitive landscape.
• Build and iterate new personas every month, build targeted ShopLanding pages driving a 30% increase in conversion over baseline.
• Develop through hypothesis testing, potential markets based on size, accessibility, competition, and alignment with business goals.

Customer Data Analysis and Insights

• Ongoing monitoring and testing of up to three new landing pages/month
• Enhance existing customer database with demographic and behavioral data overlays from third-party and ShopLandingAI’s proprietary databases
• Utilize ShopLandingAI’s proprietary model to surface high-potential audiences for expansion